Denim.Cut for curves.

Drafted from a real curvy block — waist to hip, not graded up from straight.

Drafted from a real curvy block, waist to hip.

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Designed for your curves.

Most jeans are built for straight bodies, ours aren’t.

Curve-first cut Less room at the waist, more room through your hips and thighs.
CurveFlex™ denim Stretch that moves with you and holds shape all-day.
100% fit promise Get unlimited free exchanges until it fits.
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How CurveFlex™ denim works

CURVS denim is drafted from a curvier base pattern rather than a straight-body block graded up in size — a smaller waist, more room through the hips and thighs, and a deeper back rise, so the waist doesn’t gap while the rest of the jean actually fits.

Questions about denim

What if the waist still gaps?

Free exchanges until it fits — our 100% Fit Promise covers denim like everything else.

Do these run true to size?

Yes. Choose your usual waist size; the curve-first cut already accounts for hip and thigh room.

Is CurveFlex™ denim true stretch denim?

Yes — it moves with you through the day and recovers its shape, unlike rigid denim.

How long does shipping take?

Orders ship within 1–2 business days, with tracking sent by email.